About Course
This program is designed to arm the students with essential principles and practices of marketing in the digital economy. E Commerce and Digital Marketing are here to stay have contributed to the growth of businesses and have attained strategic importance. The requirement of skills in Digital Marketing is a highly sought after talent amongst marketing professionals.
Eligibility & Admission
Pass in 10+2 in any stream OR Those candidates who have passed their Matriculation examination and have also passed three year Diploma in any Trade.
| PROGRAM FEE | AMOUNT |
|---|---|
| Application Fee (One Time) | 1,000/-INR |
| Registration Fee (One Time) | 15,000/-INR |
| Security (One Time – Refundable) | 8,000/-INR |
| Semester Fee | 60,000/-INR |
Scholarship
| Marks in 10+2 | Scholarship Per Semester | Applicable Fee After Scholarship Per Semester |
| 60% – 70% | 20% | 48000/-INR |
| More than 70% – 80% | 30% | 42000/-INR |
| More than 80% – 90% | 50% | 30000/-INR |
| More than 90% – 100% | 100% | 0/-INR |
| Disability Level | Scholarship Per Semester | Applicable Fee After Scholarship Per Semester |
| 90% & Above 90% | 30% | 42000/-INR |
| 75% & Below 90% | 20% | 48000/-INR |
| 50% & Below 75% | 10% | 54000/-INR |
| Category | Scholarship Per Semester | Applicable Fee After Scholarship Per Semester |
| Wards of Param Veer Chakra | 30% | 42000/-INR |
| Winners of Maha Veer Chakra | 20% | 48000/-INR |
| Winners of Veer Chakra | 10% | 54000/-INR |
| Work Tenure | Scholarship Per Semester | Applicable Fee After Scholarship Per Semester |
| More than 5 years continuous service | 30% | 42000/-INR |
| 1 Year – 5 Years continuous Service | 20% | 48000/-INR |
| Category | Scholarship Per Semester | Applicable Fee After Scholarship Per Semester |
| Single girl child | 20% | 48000/-INR |
| Category | Scholarship Per Semester | Applicable Fee After Scholarship Per Semester |
| Parentless | 30% | 42000/-INR |
| Either fatherless or motherless provided the annual family income is less than 2.5 lakh | 20% | 48000/-INR |
Learning Outcomes
- Understanding how the digital economy works.
Developing the critical insights necessary to succeed in E- Commerce, digital and social media marketing.
Enabling the candidates to understand the basic concepts and technologies used in the field of management information systems.
- Implementing information systems keeping in mind the security issues.
Programme USP
- Inculcating the practical understanding of online marketing among students.
Aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO and communicating with the customer using new media techniques.
- Focus on developing the concepts of Digital marketing in current business environment.
- Provide insights into consumer behavior and organization dynamics.
- Making the students to understand the applications of digital marketing strategies in modern organizations.