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BBA (Hons) – E Commerce & Digital Marketing

Course Duration 3 Years
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  • BBA (Hons) – E Commerce & Digital Marketing

About Course

This program is designed to arm the students with essential principles and practices of marketing in the digital economy. E Commerce and Digital Marketing are here to stay have contributed to the growth of businesses and have attained strategic importance. The requirement of skills in Digital Marketing is a highly sought after talent amongst marketing professionals.

Eligibility & Admission

A student who has passed or is appearing in his higher secondary (+2) examination from a recognized state/central school education board is eligible to seek admission in BBA Program.

 

PROGRAM FEEAMOUNT
Registration Fee (One Time)15,000/-INR
Semester Fee49,500/-INR

Learning Outcomes

  • Understanding how the digital economy works.
  • Developing the critical insights necessary to succeed in E- Commerce, digital and social media marketing.

  • Enabling the candidates to understand the basic concepts and technologies used in the field of management information systems.

  • Implementing information systems keeping in mind the security issues.

Programme USP

  • Inculcating the practical understanding of online marketing among students.
  • Aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO and communicating with the customer using new media techniques.

  • Focus on developing the concepts of Digital marketing in current business environment.
  • Provide insights into consumer behavior and organization dynamics.
  • Making the students to understand the applications of digital marketing strategies in modern organizations.

Course Curriculum

Semester I

Mercantile Law
Introduction to Accounting
Managerial Economics-I
Principles & Practices of Management
Business Mathematics
Foundation Course in Communication
Fundamentals of Computers & Information Technology
Environment Studies & Disaster Management

Semester II

Human Resource Management
Financial Accounting
Marketing Management
Managerial Economics-II
Fundamentals of Entrepreneurship
Business Communication
Advanced Computers Skills
Human Values & Professional Ethics

Semester III

Business Statistics
Organization Behavior
Financial Analysis of Decision Making
Management Information System
Introduction to Financial Markets
Professional Communication
Indian Economic Problems
Business Etiquettes & Corporate Grooming

Semester IV

Consumer Behavior
Training & Development
Cost Management
Data Analysis & Interpretation
Productions & Operations Management
Verbal Communication
Contemporary Issues in Business Management
Gender Justice & Women Empowerment

Semester V

Business Environment
Services Marketing
Seminar on Summer Training Report
E Commerce
Introduction to Digital Marketing

Semester VI

Strategic Management
Business Leadership Skills
Research Project
Supply Chain Management
Cyber Law

Admission 2022

Our Programs

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1800 137 0022
info@rimt.ac.in
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