RIMT International Journal of Multidisciplinary Research (RIJMR)

Abstract: The present study attempts to examine the role of middlemen in the badgemaking industry of Malerkotla, Punjab while also exploring the opportunity for the upliftment of both the artisans and traditional craft. To provide comprehensive understanding of the industry, the historical background, development, and present status of the badge-making craft have been studied in the local market. Although this craft has a rich heritage and holds significant cultural and economic value, it is gradually losing its prominence due to various challenges faced by the industry. These challenges include the irregular availability of raw materials, the declining number of skilled artisans, inadequate market exposure, and limited participation of stakeholders in the overall development of the craft. For this research, a survey was conducted among 23 middlemen engaged in badge making industry in Malerkotla. The finding revealed that issues such as low educational levels, the lack of effective communication and limited awareness of market opportunities are among the drawbacks affecting the growth of this traditional industry. At the same time, the study highlights the significant role played by middlemen, who act as a vital link between artisans and the market. They coordinate production, provide employment opportunities, ensure timely distribution of work and facilitate the marketing of finished products. Their contribution is particularly important for rural women artisans who are unable to work outside their homes, as they enable these women to earn a livelihood while preserving and promoting traditional badge-making craft. Thus, the middlemen are a strong pillar supporting the sustainability and continued existence of the badge making industry in the region.