About Programme
A BBA MBA Integrated Program is an Outcome Based Education model, a 4-year, 8 Semesters Full time Programme, with a Choice Based Credit System (CBCS) and Grading Evaluation System. The program comprises of discipline specific courses, ability enhancement courses, skill enhancement courses, specialization electives courses, multi-disciplinary courses along with value addition courses as well. The suggestive curriculum takes this programme to the next level in terms of implementing Experiential learning and to develop management professionals who are knowledgeable in their chosen domain, responsive to the environment and culture, unfailing to the communities, ethical in all doings and with a global outlook and approach. These objectives shall be achieved through very rigorous academic processes, updated and relevant curriculum, extensive industry interaction and collaborations, sports and vibrant student activities.
Eligibility & Admission
Pass with 50% aggregate marks in 10+2 in any stream (with English).
| PROGRAM FEE | AMOUNT |
|---|---|
| Registration Fee (One Time) | 15,000/-INR |
| Semester Fee | 72,500/-INR |
Scholarship
| Marks in 10+2 | Scholarship Per Semester Fee |
| 60% – 70% | 20% |
| Between 70% – 80% | 30% |
| Between 80% – 90% | 50% |
| Between 90% – 100% | 100% |
| Disability Level | Scholarship Per Semester Fee |
| 90% & Above 90% | 30% |
| 75% & Below 90% | 20% |
| 50% & Below 75% | 10% |
| Category | Scholarship Per Semester Fee |
| Wards of Param Veer Chakra | 30% |
| Winners of Maha Veer Chakra | 20% |
| Winners of Veer Chakra | 10% |
| Work Tenure | Scholarship Per Semester Fee |
| More than 5 years continuous service | 30% |
| 1 Year – 5 Years continuous Service | 20% |
| Category | Scholarship Per Semester Fee |
| Single girl child | 20% |
| Category | Scholarship Per Semester Fee |
| Parentless | 30% |
Either fatherless or motherless provided the annual family income is less than 2.5 lakh | 20% |
Learning Outcomes
Graduates will demonstrate competency in the business disciplines by the understanding of core and elective subjects
An Understanding of Business Functions like Marketing, Sales, Finance, HR & Operations.
- Will develop Critical and Analytical Thinking Abilities to better the decision making.
Graduates will understand effective leadership techniques, including aspects of character and ethical decision making.
Graduates will demonstrate an understanding of the importance and relevance of multicultural & diversified issues in business.
Programme USP
The curriculum has been designed on contemporary issues with the inputs from industry experts.
Practical and skill-based learning for the students to make them industry fit.
- Industrial Internships as per Career verticals.
Sensitize students to work effectively in the team.
Enhancing data interpretation skills for better decision making.
Programme Education Objectives (PEOs)
- PEO1 To build awareness about core areas related to the field Business Administration and Management.
- PEO2 To understand and analyze concept of Business Management principles and impart skills of finance, marketing and human resource management.
- PEO3 To exhibit the knowledge of entrepreneurial qualities and explore entrepreneurial opportunities by working effectively and professionally in teams and enabling them to evaluate investment and financing decisions.
- PEO4 To analyze and evaluate various business ethics and imparting problems resolving skills that occur at all levels of business.Â
Programme Outcomes (POs)
- PO1 Interdisciplinary: To comprehend and relate the interdisciplinary approach of the various management concepts & its association with the diverse fields of study to solve business problems.
- PO2 Practical exposure and Employability: An absolute revelation to existent working environment to students which leads to enhance their professional exposure and hence makes them employable across diverse industry segments.
- PO3 Innovativeness and Entrepreneurship: To discover various concerns and problem which needs an apt solutions with novel ideas and superior entrepreneurial orientation.
- PO4 Leadership: To develop skills, abilities, and competencies acquired during their course to be an effective corporate where he/she plans and manage effectively and efficiently.
- PO5 Adaptability and Sociability: All set to comprehend and adapt the changing environment and boost the level of social literacy thereby developing an ethical conduct and social responsibility which supports to identify & evaluate ethical, economical , technological, social, and environmental impacts in business
- PO6 Research and Analytical abilities: To develop an analytical and critical thinking and make a deep dive into concerned business problems there by presenting optimum solutions towards complex problems.
- PO7 Ethics and Values: To appreciate & be acquainted with ethical principles in every sphere of professional and personal life thereby committed to professional values and business ethics.
- PO8 Environmental Consciousness: A complete knowledge of the business scenario and organizational capabilities such that every action or service presents a sense of fostering a rational approach for optimal use of available resources and yielding maximum returns.
- PO9 Soft skills and working skills: To comprehend, communicate and execute effectively and efficiently with the various stakeholders.
- PO10 Global citizenship: To make students realize his and her roles as a universal citizen and endeavor towards its fulfillment.
Programme Specific Outcomes (PSOs)
- PSO1 Upon completion of the BBA program, students will have broad idea of business management concepts such that student can demonstrate maturity, professionalism and team working skills.
- PSO2 After the completion of the BBA program, the students will be competent of analyzing, investigating and resolve critical business concern and technological knowhow for business encroachment.
Highlights
Students pursuing Integrated BBA – MBA programme can SAVE ONE YEAR time as well as .There will be no exit option within the programme.
Programme Curriculum
Specialization Elective I (Human Resources)
Specialization Elective II (Marketing)
Semester VII
Semester VIII
Specialization Elective III (Financial Management)
Specialization Elective IV (Operations Management)
Semester VIII
NOTE: A student must opt dual specialization having two in 7th semester and two in 8th semester.
MANDATORY REQUIREMENT: For Research Project, out of 6 credits, 3 credits will be given to Project Report and 3 credits will be given to One Publication.