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BBA in Sales, Advertising and Marketing

Course Duration 3 Years
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  • School of Management Studies & Commerce
  • BBA in Sales, Advertising and Marketing

About Course

BBA in Sales, Advertising and Marketing is a program that deals in imbibing the candidates with the intricacies and phases of Sales, Advertising and Marketing thereby developing interpersonal skills necessary to convince the target audience. This course will also introduce the students to the practical aspects of Sales, Advertising and Marketing and enable them to develop marketing strategies for their organizations.

Eligibility & Admission

A student who has passed or is appearing in his higher secondary (+2) examination from a recognized state/central school education board is eligible to seek admission in BBA Program.

 

PROGRAM FEEAMOUNT
Registration Fee (One Time)15,000/-INR
Semester Fee37,500/-INR

Learning Outcomes

  • Performing market segmentation analysis.
  • Determining the target market.

  • Analyzing the consumer behavior for each segment.
  • Enabling the candidates to develop an integrated advertising, sales and marketing plans.

  • To provide foundations in components of sales and distribution management.
  • To introduce various facets of the job of a sales manager & to focus on decision making aspects and implementation of decisions in sales and distribution management.

USP

  • Helps in developing marketing acumen among the students, as well as specific knowledge of sales and advertising.
  • Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales or retail management.

  • Training students with important skills and strategies so that they can achieve new heights in the organizations.

Course Curriculum

Semester I

Mercantile Law
Introduction to Accounting
Managerial Economics-I
Principles & Practices of Management
Business Mathematics
Foundation Course in Communication
Fundamentals of Computers & Information Technology
Environment Studies & Disaster Management

Semester II

Human Resource Management
Financial Accounting
Marketing Management
Managerial Economics-II
Fundamentals of Entrepreneurship
Business Communication
Advanced Computers Skills
Human Values & Professional Ethics

Semester III

Business Statistics
Organization Behavior
Financial Analysis of Decision Making
Management Information System
Introduction to Financial Markets
Professional Communication
Indian Economic Problems
Business Etiquettes & Corporate Grooming

Semester IV

Consumer Behavior
Training & Development
Cost Management
Data Analysis & Interpretation
Productions & Operations Management
Verbal Communication
Contemporary Issues in Business Management
Gender Justice & Women Empowerment

Semester V

Business Environment
Services Marketing
Seminar on Summer Training Report
Consumer Behavior
Services Marketing

Semester VI

Strategic Management
Business Leadership Skills
Research Project
Brand Management
E- Commerce

Admission 2022

Our Programs

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1800 137 0022
info@rimt.ac.in
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