About Programme
User Experience (UX) Design is the process design use to create products that provide meaningful and relevant experience to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. This course is rooted in better understanding users to solve their problems, with as little fuss and as much joy as possible. UX designers spend much of their time speaking to users, learning how they go about their lives, and creating the best possible experience that addresses their problems. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for
You’ll learn the foundations of UX design and what distinguishes good from bad UX. You will also explore the UX design process; user research, designing your experience, using your goals and ideas to draw wireframes, and then building usable prototypes.
Eligibility & Admission
Learning Outcomes
- Building new aged professionals who can design for the future users and have acumen of designing digital process for future businesses.
- Create people with expertise who will eventually emerge as leaders to influence future of UX design.
- Produce professionals with good analytical, thinking and innovative abilities, skilled with specific techniques, creative in their solutions and knowledgeable about latest development in the field of user experience.
- The student after undergoing this course will be able to do user research, persona mapping, customer journey mapping, Wireframing and prototyping, user interface designing, empathy map, user research methodologies, questionnaire building, task flow, as is and to be task flow, card sorting, building information architecture, visual design for different form factors, usability testing techniques. Students will be able to implement Digital Design Process and can become part of Digital Transformation Space in the Industries of tomorrow.
- The student will learn design process, way of thinking, strategic thinking in design field and design thinking.
- Acquire practical expertise in the field of problem solving leading to innovation.
- Become proficient in empathizing with users and analysing their needs.
- Enable Students to go for higher studies in the area of digital design / Interaction design specialization.
Career Prospects
A UX designer’s job is to make products and technology more human-friendly, enjoyable, and open. UX designers are often seen bridging the gap between the customer, the development team, and key business stakeholders as part of a larger product team. It’s their duty as a UX designer to work for the end user or customer first and foremost. If they are creating a brand new product, adding a new feature, or tweaking an existing product or service, the UX designer must think about the user and the overall user experience.
UX Designers could end up developing websites, mobile apps, and software, as well as voice, augmented reality, and virtual reality devices! Some UX designers are more interested in service design than tangible goods, such as designing the overall experience of taking public transportation or staying in a hotel. There are several specialist positions within the UX designer job title.
Programme Curriculum
Semester I
Object sketching, perspective, live sketching, light and shadow
Fundamentals of 2D Design, elements features and principles, Laws of design
Evolution of UX and Misconceptions around it, UX in Everyday life and Trends, Need of UX in Industry, Process and Methodologies
History of design and its relationship with art craft and technology
Visual Principles, Elements and Typography, basic introduction to design tools – Adobe XD, Photoshop, Figma
Visualization Techniques, Ideation Methods, Information Visualization, Design Communication
Basics of Human Behaviour and its impact on design, Identifying problems and finding needs
Semester II
Imagination, Representation, Expression, Exploration, Concept Drawings
Photoshop, Illustrator
Innovation and design, AI, AR, VR, IOT
Evolution of UX Design, Introduction to UX industry & job roles, 6D UX design process, Trends in UX
Evolution of UI Design, Trends in UI, Visual Design- HTML, CSS
Design Project
Semester III
Introduction to Ethnography, Methods, Semiotics, Ethnography study on Globalization
Types of Research, Research Methodologies
Introduction to Service Design, Case Studies, Task Flows Techniques,
Task Flow, Understanding Information Architecture, Patterns, Guidelines and Deliverables
UI Design Principles, Iconography, Typography Design Tools – Figma, Adobe XD, Photoshop
Methods and practices, Brainstorming, Mapping, Research
Analysing Data, Visual Representation of Data
Semester IV
Conduct field research for a selected problem using qualitative and quantitative methods, User Analytics, Miro, Survey Monkey
Service Design Methodologies, Figma, Invision, Adobe XD
Evolution of Interaction Design, current trends and innovation
Advanced Interface Design, Design guidelines, Design documentation, Figma, Adobe XD, Zeplin
Value proposition mapping and canvas, Feature mapping, ROI mapping, Product lockdown, Strategic design thinking , Figma, Miro
Data in UX, Service Design, Decision for Leadership, Gamification and Engagement
ImaginXPs patented 6D Design thinking process
Semester V
Basic Guideline for wireframing, Wireframe Designs for UI Platforms using Figma and Adobe XD
Process of Usability Testing, Testing for digital Product, Tools and Techniques of testing – User Zoom, Usability Hub, Usability.
UX and digitalization in different industry segments
Coming up with ideas, developing, prioritizing and implementing them, as well as putting them into practice.
Advanced level tool practice using Photoshop, Illustrator
Technology for digital experience, Technological feasibility and viability, Futuristic Technologies, Futuristic Technologies Continued
To become omnichannel is a necessary practice today. Understanding the growth of multichannel and digital UX is the most significant trend affecting all industries.
Semester VI
Micro-Interactions, Rapid Prototyping Techniques, Multi-Screen Design, Emotional Design Figma, Invision, Adobe XD
Emerging Technologies, Tools of UX design for emerging technology, Human Machine Relationship, Oculus Developer
Applying the principles of UX design in rural and semi-rural livelihoods and enterprises
UI Development Techniques, HTML, CSS
Understand how UX design applies in various industries like Fintech, Digital Healthcare, education etc.
Semester VII
Introduction to Gamification, Gamification in UX its challenges and implementation
Evolution of Human Computer Interface, User Interface Models, Graphical User Interface
Introduction to Product Lifecycle Management, importance and benefits, Methods and techniques
UX approach in Business, UX Strategy, Design Management, Zeplin and Jira