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MBA (Digital and Social Media Marketing)

The programme provides students with the technical foundation and digital language necessary to work in the field of digital marketing. Students learn how to measure, evaluate and plan digital marketing. They also learn how to gain customers through digital channels, to create a website that will attract customers and to optimize performance.

Eligibility and admission

All those candidates who have passed Bachelors Degree of minimum three year duration in any discipline from a University recognized by the University Grants Commission (UGC).

Curriculum highlights

Theory

  • Internet marketing strategies
  • B2B e-marketing
  • Marketing management
  • Buyer behaviour
  • Advertising communication
  • Web analytics

Pedagogy

The two year programme provides students with the skills to market goods and services on the Internet. Students get to explore the ways in which digital marketing has changed business practices.

Prospects

Students usually work as interactive or direct advertising managers, marketing manager, supply chain manager, digital business marketer, B28 marketing directors, consultants or as owners of their own businesses.

FEE DETAILS

Program Fee (Per Semester) Amount
Semester Fee 51500
Scholarship Category A 20600
Scholarship Category B 30900
Scholarship Category C 41200
 

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Course Details

Start On 2016-04-27
Duration 3M 2H
Level Beginner
Instution Adafa academia
Branch Oxford street
Seat available 56
Price £200.00