MBA (Marketing) delves into advanced topics in advertising and consumer behavior. The programme also teaches international marketing and market research theories.
Eligibility & Admission
- Apply analytical and problem solving skills in the functional areas of accounting, marketing, finance and management.
- Demonstrate knowledge and understanding of the ethical, legal and social obligations and responsibilities of business.
- Apply ethical principles in the business environment with people of diverse ethnic, cultural, gender and other backgrounds.
- Communicate effectively.
- Apply the knowledge of business concepts and function in an integrated manner.
Graduates could qualify for management positions within marketing and advertising firms. They might pursue jobs that allow them to develop companies’ advertising or sales pitches. They can also choose to work in research and may conduct surveys for companies. Some common careers for graduates may include market researchers, marketing managers, advertising managers, sales managers and promotions managers.