Bachelor of Business Administration (BBA)

BBA or Bachelor of Business Administration is an undergraduate Business Management course. The duration of Bachelor of Business Administration is 3-4 years, divided into a number of semesters. The BBA programme is designed to provide basic understanding about management education and to train the students in communication skills effectively which inculcate entrepreneurship skills. The students are prepared to explore opportunities being newly created in management profession.

Eligibility and admission

All those candidates who have passed the 10+2 or its equivalent examination in any stream.


Those candidates who have passed their Matriculation examination AND have also passed three year Diploma in any Trade from Punjab State Board of Technical Education & Industrial Training, Chandigarh or such Examination from any other recognized State Board of Technical Education, or Sant Longowal Institute of Engineering & Technology, Longowal.

Curriculum highlights

  • Human Resource Management
  • Principles Of Management
  • Financial Accounting
  • Quantitative Methods
  • Computer Applications
  • Effective Communication
  • Managerial Economics
  • Business Law
  • Principles of Management
  • Management Accounting
  • Business Law
  • Management Accounting
  • Business Environment Family Business Management Project Work
  • Quantitative Methods In Business
  • Managerial Economics
  • Financial Management
  • Effective Communication
  • Human Resource Management
  • Operations Management
  • Marketing Management
  • Direct Taxes
  • Indirect Taxes
  • Research Methodology in Management
  • Environment Management
  • International Marketing
  • Export/Import Management
  • Public Relations Management
  • Project Management
  • Management of Services
  • Management of Services Retail Management Rural Marketing
  • Supply Chain/Logistics Management Management of Co-Operatives & NGO
  • Business Decision Making
  • Business Strategy for Entrepreneurship
  • Market Research
  • Financial Management
  • Management of Small Scale Industries
  • Global Business Management
  • Brand Management
  • Management Control and Evaluation of Indian Management Practices
  • Productive Quality Management

The study methodology involves a combination of theoretical and practical training through case studies, projects, presentations, industrial visits, and interaction with experts from the industry. BBA develops a student's managerial skills by giving him/her broader perspective through knowledge of all functions, enhancing the decision-making capability and sharpening communication skills. Students have an edge over other graduates and get direct entry into the corporate world.

Employment areas comprise banks, business consultancies, business houses, educational institutes, export companies, financial organisations, industrial houses, multinational companies and marketing organisations. Typical job profiles are business administration professors, finance managers, human resource managers, information systems managers, production managers, management accountants, business consultants, marketing managers, business administration researchers and research and development managers.

Program Fee (Per Semester) Amount
Semester Fee 30000

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