BBA (Digital and Social Media Marketing)

Interaction on Social Media has exploded in past few years, giving an opportunity to explore the market on digital platform. The BBA (Digital Marketing) programme is designed for developing future digital marketing leaders. The programme highlights the digital strategies, policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. It provides analysis of digital market environments, challenges and issues faced along with latest developments in digital market. The programme enables the students to plan, implement, and measure the impact of digital strategies, suited to today's customers and integrated with their traditional marketing and business goals.

Eligibility and admission

All those candidates who have passed the 10+2 or its equivalent examination in any stream.


Those candidates who have passed their Matriculation examination AND have also passed three year Diploma in any Trade from Punjab State Board of Technical Education & Industrial Training, Chandigarh or such Examination from any other recognized State Board of Technical Education, or Sant Longowal Institute of Engineering & Technology, Longowal.

Curriculum highlights

  • Introduction to Management & Leadership
  • Business Economic
  • Business Mathematics
  • Business Accounting
  • Business Communication
  • Business Computing
  • Digital Design and Communication
  • Community Service
  • Organisational Behaviour
  • Business Economics
  • Business Statistics
  • Financial Management
  • Marketing Management
  • Understanding Digital Marketing
  • Logistics and Supply Chain Management
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • Open Electives
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • Program Electives
  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation
  • Digital Media Laws
  • Data Mining and Business Intelligence
  • Project Management
  • Entrepreneurship & Venture Management

The three year programme provides comprehensive view on e-business, online marketing, social media channels, growing power of the connected customer, and explosion of new digital tools for digital marketing.

Students have career options as digital strategists, interactive or direct advertising managers, digital business marketers, B2B marketing managers, digital business development executives, SEO specialists, content managers, account managers, social media managers and search engine marketing manager.

Program Fee (Per Semester) Amount
Semester Fee 25500
Scholarship Category A 10200
Scholarship Category B 15300
Scholarship Category C 20400

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