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MBA (Marketing) delves into advanced topics in advertising and consumer behavior. The programme also teaches international marketing and market research theories.
Students complete core business classes before moving on to electives. Core classes focus on managerial aspects of finance so that students understand how to be effective leaders in corporations.
In addition to general business courses and marketing concentration courses, students may participate in field experiences or internships at market research companies.
Graduates could qualify for management positions within marketing and advertising firms. They might pursue jobs that allow them to develop companies' advertising or sales pitches. They can also choose to work in research and may conduct surveys for companies. Some common careers for graduates may include market researchers, marketing managers, advertising managers, sales managers and promotions managers.