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MBA (PR & Event Management)

Faculty

Fatma Hassan
Science professor
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Ashraf Badry
Science professor
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Fatma Hassan
Science professor
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Ashraf Badry
Science professor
0000-000000 - 000-0000000

Course Overview

PR & Events Management deals with the management of important social and corporate events like corporate conferences, marketing meets, seminars, workshops, product launches, mega shows & performances. The field has experienced a meteoric growth as more corporations, institutions and establishments have taken to enhancing image and reaching out to clients and customers through outdoor mediums.

Eligibility and admission

All those candidates who have passed Bachelors Degree of minimum three year duration in any discipline from a University recognized by the University Grants Commission (UGC).

Curriculum highlights

  • Internet marketing strategies
  • B2B e-marketing
  • Marketing management
  • Buyer behaviour
  • Advertising communication
  • Web analytics

The two year programme provides students with the skills to market goods and services on the Internet. Students get to explore the ways in which digital marketing has changed business practices.

Students usually work as interactive or direct advertising managers, marketing manager, supply chain manager, digital business marketer, B28 marketing directors, consultants or as owners of their own businesses.

Program Fee (Per Semester) Amount
Semester Fee 51500
Scholarship Category A 20600
Scholarship Category B 30900
Scholarship Category C 41200
 

For Scholarship Details Click Here

Admission Query

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