PR & Events Management deals with the management of important social and corporate events like corporate conferences, marketing meets, seminars, workshops, product launches, mega shows & performances. The field has experienced a meteoric growth as more corporations, institutions and establishments have taken to enhancing image and reaching out to clients and customers through outdoor mediums.
The two year programme provides students with the skills to market goods and services on the Internet. Students get to explore the ways in which digital marketing has changed business practices.
Students usually work as interactive or direct advertising managers, marketing manager, supply chain manager, digital business marketer, B28 marketing directors, consultants or as owners of their own businesses.