This four-year Integrated BBA+MBA programme is announced with a purpose of creating management professionals that can positively contribute to the global market. It provides them with an intensive value-oriented teaching-learning methodology which creates the capacity to be responsive towards the issues of global business. The high industrial exposure students receive from corporate training sessions, corporate visits, business incubation centre, etc. in the campus is unmatched indeed.
The Four year programme provides students with the skills to market goods and services on the Internet. Students get to explore the ways in which digital marketing has changed business practices.
Students usually work as interactive or direct advertising managers, marketing manager, supply chain manager, digital business marketer, B28 marketing directors, consultants or as owners of their own businesses.