The programme provides students with the technical foundation and digital language necessary to work in the field of digital marketing. Students learn how to measure, evaluate and plan digital marketing. They also learn how to gain customers through digital channels, to create a website that will attract customers and to optimize performance.
The two year programme provides students with the skills to market goods and services on the Internet. Students get to explore the ways in which digital marketing has changed business practices.
Students usually work as interactive or direct advertising managers, marketing manager, supply chain manager, digital business marketer, B28 marketing directors, consultants or as owners of their own businesses.