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PG Certificate in Management (Retail Management)


Fatma Hassan
Science professor
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Ashraf Badry
Science professor
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Fatma Hassan
Science professor
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Ashraf Badry
Science professor
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Course Overview

Certificate Programme (PG) in Retail Management is the right one for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business. The one year programme introduces participants to various aspects of professional retailing. The curriculum has been designed by a team of retail professionals and includes sessions in theory and practical applications in a balanced measure.

Eligibility and admission

Passed Graduation in any stream

Curriculum highlights

  • Basics of Marketing
  • Effective Communication
  • Consumer Behaviour
  • Introduction to Retail
  • Retail Strategy
  • Store Location, Site Selection & Positioning
  • Merchandise Buying and Management
  • Store Design & Visual Merchandising
  • Warehousing & Supply Chain Management
  • Store Operation & Management
  • Customer Service & Selling Skills
  • Retail Finance
  • Retail Information System & CRM
  • Retail Advertising & Sales Promotion
  • Retail Rural Marketing
  • Non Store Retailing
  • Franchise Operations Management
  • Mall Management
  • Retail HRM
  • Retail Statutory Obligations

The PG programme focuses on developing general management skills required in the industry. The programme has been designed taking into consideration the needs of both working professional as well as fresher. Faculty members include experts from the industry and academia and the study material is contemporary.

Students have increasing opportunities in various retail operations.