BBA or Bachelor of Business Administration is an undergraduate Business Management course. The duration of Bachelor of Business Administration is 3-4 years, divided into a number of semesters. The BBA programme is designed to provide basic understanding about management education and to train the students in communication skills effectively which inculcate entrepreneurship skills. The students are prepared to explore opportunities being newly created in management profession.
The study methodology involves a combination of theoretical and practical training through case studies, projects, presentations, industrial visits, and interaction with experts from the industry. BBA develops a student's managerial skills by giving him/her broader perspective through knowledge of all functions, enhancing the decision-making capability and sharpening communication skills. Students have an edge over other graduates and get direct entry into the corporate world.
Employment areas comprise banks, business consultancies, business houses, educational institutes, export companies, financial organisations, industrial houses, multinational companies and marketing organisations. Typical job profiles are business administration professors, finance managers, human resource managers, information systems managers, production managers, management accountants, business consultants, marketing managers, business administration researchers and research and development managers.