BBA (Marketing) is an undergraduate business management course. Within the specialization of marketing, the student focuses more on the concepts and fields such as promotions, advertising, research, and sales.
The full degree programme consists of six semesters in which the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field. Students gain hands on experience.
Marketing has always been the first option for students who are on a lookout for highly rewarding careers. Typical job profiles include marketing executives, brand managers, new product managers, marketing managers, advertising managers, marketing communications managers, sales managers and market research analysts.