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BBA (Marketing)

Faculty

Fatma Hassan
Science professor
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Ashraf Badry
Science professor
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Fatma Hassan
Science professor
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Ashraf Badry
Science professor
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Course Overview

BBA (Marketing) is an undergraduate business management course. Within the specialization of marketing, the student focuses more on the concepts and fields such as promotions, advertising, research, and sales.

Eligibility and admission

All those candidates who have passed the 10+2 or its equivalent examination in any stream.

OR

Those candidates who have passed their Matriculation examination AND have also passed three year Diploma in any Trade from Punjab State Board of Technical Education & Industrial Training, Chandigarh or such Examination from any other recognized State Board of Technical Education, or Sant Longowal Institute of Engineering & Technology, Longowal.

Curriculum highlights

  • Marketing Concepts
  • Marketing Research
  • Marketing Planning
  • Principles of Sales Management
  • Sales Forecasting
  • Market Segmentation
  • Market Evaluation and Controls
  • Marketing Audit
  • Marketing Ethics
  • Advertising Management
  • Consumer Behaviour
  • Brand Management
  • Industrial Marketing
  • Business Communication
  • Project Management
  • Business Laws
  • Corporate Governance and Business Ethics
  • Corporate Governance and Business Ethics
  • Research Methodology
  • Economic Analysis

The full degree programme consists of six semesters in which the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field. Students gain hands on experience.

Marketing has always been the first option for students who are on a lookout for highly rewarding careers. Typical job profiles include marketing executives, brand managers, new product managers, marketing managers, advertising managers, marketing communications managers, sales managers and market research analysts.

RIMT Support System

Scholarship Scheme

Ph.D/M.Phil Online Registration