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This is an undergraduate retail management professional degree which is awarded after successful completion of a three years programme or course of study in the field of retailing that includes principles of retailing, retail operations, etc. B.B.A. (Retail Management) degree covers the study of different parts of a retail operation including buying, marketing, merchandising, operations, inventory control, personnel and finance. The topics include, retail supply chain management, store location and management, retail customer service, quality, accounting, marketing and computer technology, etc.
The full degree programme consists of six semesters in which the first four semesters are common to all the B.B.A. programs and the last two concentrate and focus on the specialized subjects and topics related to the retail operations and management.
The demand for effective retail management professionals has tremendously increased in recent times as the retail sector is growing in leaps and bounds with the entry of major global retail chains and corporate players in the Indian markets. Employment areas are banking, finance and insurance companies, departmental stores, education, export houses, health care industry, IT and IT enabled services companies, logistics and warehousing, mall management, manufacturing companies, merchandise knowledge, retail information systems, retail operations, sales and marketing, store functions, stores management, supply chain management, visual merchandising, warehouses. Typical job profiles are advertising managers, administrative officers, brand managers, customer care executives, communications managers, department managers, logistics and warehouse managers, marketing executives, merchandise officers, new product managers, operations managers, public relations executives, restaurant managers, retail buyer and merchandisers, retail executives, sales associates, sales executives, sales managers, store managers and supply chain distributors.