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BBA (Retail Management)


Fatma Hassan
Science professor
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Ashraf Badry
Science professor
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Fatma Hassan
Science professor
000-0000 - 000-000000
Ashraf Badry
Science professor
0000-000000 - 000-0000000

Course Overview

This is an undergraduate retail management professional degree which is awarded after successful completion of a three years programme or course of study in the field of retailing that includes principles of retailing, retail operations, etc. B.B.A. (Retail Management) degree covers the study of different parts of a retail operation including buying, marketing, merchandising, operations, inventory control, personnel and finance. The topics include, retail supply chain management, store location and management, retail customer service, quality, accounting, marketing and computer technology, etc.

Eligibility and admission

All those candidates who have passed the 10+2 or its equivalent examination in any stream.


Those candidates who have passed their Matriculation examination AND have also passed three year Diploma in any Trade from Punjab State Board of Technical Education & Industrial Training, Chandigarh or such Examination from any other recognized State Board of Technical Education, or Sant Longowal Institute of Engineering & Technology, Longowal.

Curriculum highlights

  • Basics of Financial Management
  • Business Ethics & Corporate Governance Business Communication& Professional Ethics
  • Business Communication& Professional Ethics
  • Business Economics, Theories and Applications
  • Business Statistics
  • Customer Relation Management and Customer
  • E-Commerce
  • Entrepreneurship & Small Business
  • Fundamentals of Computing
  • Human Resource Management
  • Introduction to Business Accounting
  • Introduction to Financial Markets
  • International Retailing
  • Introduction to Materials Management & Production
  • IT in Retailing
  • International Trade Business
  • Legal Aspects of Management
  • Management Principles and Practices
  • Mall Management
  • Management & Control of Cost
  • Management Information System
  • Organizational Behaviour
  • Principles of Marketing
  • Project Management
  • Quantitative Techniques in Management
  • Research Methodology
  • Retail Branding
  • Retail Concepts and Environment
  • Retail Selling Techniques
  • Rural Retail
  • Sales and Distribution Management
  • Shopper's Behaviour
  • Store Operation Management
  • Supply Chain and Logistics Management

    The full degree programme consists of six semesters in which the first four semesters are common to all the B.B.A. programs and the last two concentrate and focus on the specialized subjects and topics related to the retail operations and management.

The demand for effective retail management professionals has tremendously increased in recent times as the retail sector is growing in leaps and bounds with the entry of major global retail chains and corporate players in the Indian markets. Employment areas are banking, finance and insurance companies, departmental stores, education, export houses, health care industry, IT and IT enabled services companies, logistics and warehousing, mall management, manufacturing companies, merchandise knowledge, retail information systems, retail operations, sales and marketing, store functions, stores management, supply chain management, visual merchandising, warehouses. Typical job profiles are advertising managers, administrative officers, brand managers, customer care executives, communications managers, department managers, logistics and warehouse managers, marketing executives, merchandise officers, new product managers, operations managers, public relations executives, restaurant managers, retail buyer and merchandisers, retail executives, sales associates, sales executives, sales managers, store managers and supply chain distributors.

RIMT Support System

Scholarship Scheme