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BBA or Bachelor of Business Administration(Financial Markets) is an undergraduate Finance course. Marketing finance is a challenging area, with issues in properly collating, calculating and analysing the data, and many KPIs, metrics and measurements involved. Course enables business and government decision makers and financial managers to deal with currency risks, issuing stock and bonds, incurring and repaying debt, and other aspects of both domestic and international finance. Course provide future financiers with an in-depth understanding of the many ways in which financial professionals handle stocks and bonds, domestic issues, international finance issues and currency risk. Within the program, students are taught to make informed predictions and forecasts about insurance and investments. The duration of the course is three years.
The study methodology involves a combination of theoretical and practical training through case studies, projects, presentations, industrial visits, and interaction with experts from the industry. BBA develops a student's managerial skills by giving him/her broader perspective through knowledge of all functions, enhancing the decision-making capability and sharpening communication skills. Students have an edge over other graduates and get direct entry into the corporate world.
Employment areas comprise banks, business consultancies, business houses, educational institutes, export companies, financial organisations, industrial houses, multinational companies and marketing organisations. Typical job profiles are business administration professors, finance managers, human resource managers, information systems managers, production managers, management accountants, business consultants, marketing managers, business administration researchers and research and development managers.