Interaction on Social Media has exploded in past few years, giving an opportunity to explore the market on digital platform. The BBA (Digital Marketing) programme is designed for developing future digital marketing leaders. The programme highlights the digital strategies, policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. It provides analysis of digital market environments, challenges and issues faced along with latest developments in digital market. The programme enables the students to plan, implement, and measure the impact of digital strategies, suited to today's customers and integrated with their traditional marketing and business goals.
The three year programme provides comprehensive view on e-business, online marketing, social media channels, growing power of the connected customer, and explosion of new digital tools for digital marketing.
Students have career options as digital strategists, interactive or direct advertising managers, digital business marketers, B2B marketing managers, digital business development executives, SEO specialists, content managers, account managers, social media managers and search engine marketing manager.