B.Sc. (Graphic Designing) is an undergraduate animation and multimedia course. In this programme, students have the opportunity to learn the industry-related skills and techniques of computer graphics, electronic imaging and production. In addition, they pick up all other essential skills. Students learn to balance words, icons, colours and perspectives to create aesthetically pleasing and eye-catching images or promotional publications. They gain the technical skills to use graphic design software and other essential technologies, including cameras, sound machines and industrial printers. Students are also encouraged to cultivate and share ideas, as well as develop their own philosophy and unique way of working.
This programme prepares professionals for careers involving the creation of visual media, including advertisements, films, websites, logos and documents.
The programme provides the expertise and qualifications necessary to progress to various post graduate degrees. Students find employment in publications, website companies, branding consultancies, ad agencies; PR agencies. Typical job profiles include computer artists, publications designers, art directors, graphic designers, web designers and teachers.